Health Insurance Now, a leading national health insurance brokerage, today announced the launch of a specialized advisory initiative focused on health insurance options for self-employed individuals. As independent professionals face a projected 21% increase in average Marketplace premiums for 2026, this new service provides a data-driven path to affordable private PPO plans and essential income protection.

For the nearly 16 million self-employed Americans, the loss of "enhanced subsidies" in 2026 has created a significant financial hurdle. Health Insurance Now's initiative addresses this by offering private market alternatives that are often 30% to 50% more affordable than unsubsidized government plans. These options include nationwide PPO networks, allowing consultants, contractors, and freelancers to maintain access to their preferred specialists without the restrictive referrals common in local HMOs.

"When you are your own CEO, HR director, and lead producer, a single health crisis can derail your entire business," said Matthew Sechter, CEO of Health Insurance Now. "We are moving beyond just 'selling a policy.' Our goal is to provide a robust suite of health insurance options for self-employed workers that includes both medical coverage and short-term disability insurance. This ensures that if an illness or injury occurs, both the medical bills and the individual's income are protected."

The agency's streamlined process features a 5-minute phone consultation where licensed specialists use proprietary software to compare over 25 carriers. This approach is particularly valuable for "high-earning" freelancers who no longer qualify for Marketplace tax credits and are seeking the best value for their premium dollar.

In addition to medical coverage, the new initiative emphasizes the 100% tax deductibility of health insurance premiums for eligible self-employed individuals - a critical detail that can significantly lower a small business owner's annual tax burden.

About Health Insurance Now

Health Insurance Now has spent over 25 years as a trusted advocate for the self-employed, providing personalized health and disability insurance solutions across the United States. By leveraging partnerships with 25+ top-tier carriers and utilizing the latest in matching technology, the agency delivers "right-sized" coverage that protects both the physical health and financial stability of independent earners.

Media Contact

Name
Health Insurance Now
Contact name
Matthew Sechter
Contact phone
866-243-1130
Contact address
980 N Federal Highway, ste 308
City
Boca Raton
State
FL
Zip
33432
Country
United States
Url
https://healthinsurancenow.com/