LOS ANGELES, April 2, 2026 /PRNewswire/ -- Dreamday, the award-winning Performance PR agency known for partnering with category-defining and enterprise brands, announced today the launch of its dedicated influencer division. This newly minted agency arm further expands Dreamday's integrated model across consumer PR, thought leadership, corporate communications, full-funnel affiliate marketing, and now influencer marketing. Alongside this department launch news, the agency welcomes Madeline Reid as Assistant Vice President of Influencer, who will lead this next phase of growth alongside Senior Vice President of Growth and industry veteran, Veronica Gauthier, whose appointment was announced last week.

"Influencer done well is hard. It takes taste, relationships, and discipline to tie it back to real results," shared Lauren Kleinman, Dreamday Founder & CEO. "Madeline has all three and we're so glad she's here."

Dreamday's new influencer division formalizes and scales a core pillar of Dreamday's Performance PR model, providing clients with a full-funnel approach to creator partnerships, from earned product seeding to paid campaigns and celebrity talent management.

Dreamday's influencer division offerings include:

• Earned Influencer and Product Seeding: Distribution of product to influencers and VIPs to generate organic social coverage, with the ability to offer bespoke creative mailers.
• Paid Influencer Campaigns: Paid partnerships with influencers and creators across platforms, including Instagram, TikTok, Substack, and YouTube Paid campaigns help develop dedicated content tied to key brand moments, launches, and cultural conversations. This includes commission-based affiliate programs managed on platforms like ShopMy and LTK. 
• Talent and Celebrity Management: End-to-end management of celebrity and talent partnerships, including vetting, outreach, negotiation, contracting, and deliverable oversight. This service ranges from one-time talent appearances to long-term celebrity ambassadorships.

Madeline Reid brings over 8 years of agency experience leading influencer, talent, and digital strategy across luxury, spirits, and consumer products. Prior to joining Dreamday, Reid led creator partnerships and social campaigns for global luxury brands including Grey Goose Vodka, D'USSÉ Cognac, and St-Germain. Early in her career, Reid helped grow major consumer brands such as Magnum Ice Cream and Mountain Dew across social platforms.

Reid is known for her strong creative instincts, deep talent relationships, and ability to build influencer programs that not only resonate culturally but also drive real business outcomes.

This expansion is a natural evolution of Dreamday's Performance PR approach, as brands increasingly seek partners who can deliver both cultural relevance and measurable impact across channels. The agency continues to be a leading force integrating earned media, affiliate marketing, and influencer strategy into a unified ecosystem built for modern brand growth.

About Dreamday: Founded in 2019 by Lauren Kleinman, Dreamday is redefining the PR landscape through its proprietary Performance PR model, integrating traditional earned media with affiliate marketing and influencer strategy to drive measurable business impact. The agency partners with high-growth, category-leading brands, including AG1, Ruggable, ILIA, goop, Quince, Ritual, and more, delivering best-in-class press coverage alongside attributable revenue growth. Learn more at dreamday.la.

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SOURCE Dreamday