NEW YORK, Feb. 5, 2025 /PRNewswire/ -- Report on how AI is driving market transformation - The global beer market size is estimated to grow by USD 152.3 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  3.7%  during the forecast period. Rising demand for beer in emerging economies is driving market growth, with a trend towards increasing number of mergers and acquisitions in global beer market. However, presence of stringent regulations and high rates of taxes on alcoholic beverages  poses a challenge. Key market players include AleSmith Brewing Co., Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., BrewDog Plc, Carlsberg Breweries AS, Cloudwater Brew Co., Constellation Brands Inc., Diageo PLC, East 9th Brewing Co., Forbidden Root Restaurant and Brewery, Heineken NV, Keurig Dr Pepper Inc., Kirin Holdings Co. Ltd., Mikkeller APS, Molson Coors Beverage Co., Sprecher, Stone Brewing Co. LLC, Swinkels Family Brewers, The Boston Beer Co. Inc., and Wild Beer Co..

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Market Driver

The Beer market is thriving with consumers showing a strong preference for alcoholic beverages, particularly beer. Key ingredients include water, malted barley, grains, hops, and yeast. Lagers and ales are popular styles, with varying degrees of bitterness, sweetness, sourness, and fruitiness. Consumers seek unique flavors and experiences, driving demand for craft beer and small-batch production. Breweries use various brewing techniques and ingredients to create distinctive products. The craft product movement has led to an increase in independent breweries. E-commerce and online retail have expanded the global audience, enabling personalized recommendations and targeted marketing. Consumer preferences for health and wellness have led to the growth of non-alcoholic beer options. Tourism, hospitality, and food service industries are significant markets for beer, offering artisanal experiences. Environmental concerns have influenced the use of recycling and sustainable packaging, such as glass, PET bottles, and metal cans. The regulatory environment and demographic factors influence beer market trends. Macroeconomic factors, disposable income levels, and consumer confidence also play a role. Beer is enjoyed for socializing, relaxation, and celebrations, with on-trade sales in bars and restaurants, and off-trade sales in retail stores and supermarkets. The beer market is expected to continue its exponential growth, with millennials and Gen Z showing a strong interest in unique, flavorful beer options. 

The global beer market is witnessing a trend of mergers and acquisitions, with major vendors seeking to expand their market presence and gain access to new products and technologies. This strategy has become increasingly popular due to the high consumer demand for beer. In late 2022, Carlsberg strengthened its position in North America by acquiring Waterloo Brewing for USD106 million. Similar moves by other key players have involved investments or acquisitions of small regional breweries and distributors to capitalize on the market's growth potential. These strategic moves enable vendors to broaden their offerings and maintain a competitive edge in the beer industry. 

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Market Challenges

• The Beer market is a significant segment of the Alcoholic Beverage industry, with Water, Malted Barley, Grains, Hops, and Yeast as key ingredients. Lagers and Ales are popular beer types, with varying levels of Alcohol (High, Low, or Alcohol-free) and Carbonation. Consumer preferences for Flavors like Bitter, Sweet, Sour, Fruity, and unique tastes drive Product Demand. Beer is used for Socializing, Relaxation, and Celebrations, but Calories are a concern for some. Non-Alcoholic options are available, and Breweries produce various Ingredients and employ Brewing Techniques. The Craft Product Movement favors Independent Breweries, while E-commerce and Online Retail sector growth impact Producers and Retailers. A Global Audience seeks Personalized Recommendations and Targeted Marketing, and Tourism contributes significantly. Environmental Concerns influence Glass, PET Bottle, and Metal Can usage. Macro- and Micro-breweries offer different Alcohol Content and Production Sizes. Health and Wellness trends influence Beverage Options, and Local Special Circumstances and Regulatory Environment impact Demographic and Macroeconomic Factors. Consumers seek Unique Flavors and Craft Beer, and Small-Batch Production and Low-Alcohol Beer are on the rise.
• Companies in the global beer market must adhere to intricate regulations and guidelines set by various governmental entities. Alcoholic beverage laws dictate the manufacturing, sales, and international trade of beer. In the United States, the Food Safety Modernization Act (FSMA) under the US Food and Drug Administration (US FDA) mandates breweries to follow Good Manufacturing Practices (GMPs). These practices ensure facilities are clean, hygienic, and safe. Failure to comply with FSMA results in penalties and fines. Breweries worldwide must navigate these complex regulations to operate effectively.

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Segment Overview 

This beer market report extensively covers market segmentation by  

• Packaging
• Bottles
• Cans
• Distribution Channel
• On-trade
• Off-trade
• Geography
• APAC
• Europe
• North America
• South America
• Middle East And Africa
• Product Type
• Lager
• Ale
• Others

1.1 Bottles-  Beer packaging has evolved from traditional glass bottles, particularly brown-colored ones, to lightweight metal cans and alternative materials like wooden containers and PET bottles. Glass bottles remain popular among consumers due to their traditional appeal and BPA-free nature, which is a health concern. However, metal cans offer convenience and adaptability to various social situations. In June 2022, Carlsberg introduced eco-friendly Green Fiber Bottles made from wood fibers, which are non-transparent, unbreakable, biodegradable, and use an impermeable coating instead of plastic seals. This sustainable option is expected to drive the growth of the bottles segment and contribute to the expansion of the global beer market.

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Research Analysis

The Beer market is a vibrant and dynamic industry that caters to consumers' growing thirst for unique and diverse alcoholic beverage options. Beer, an alcoholic beverage made from water, malted barley, grains, hops, and yeast, comes in various styles such as Lagers and Ales, including Stouts. Consumers today seek out beers with distinct flavors, leading to the rise of Craft beer and Small-batch production. Health and wellness trends have also influenced the market with the emergence of Non-alcoholic beer and Low-alcohol beer. Millennials and Gen Z are driving the demand for new and innovative beverage options, leading to an increase in retail stores and Direct-to-Consumer (DTC) sales. The Beer market continues to evolve, offering consumers a wide range of choices to quench their thirst.

Market Research Overview

The Beer market refers to the global business of producing, distributing, and selling this popular alcoholic beverage. Beer is an alcoholic beverage made from water, malted barley, grains, hops, and yeast. The brewing process involves fermenting the mixture to create alcohol and carbonation. Lagers and ales are two main categories, with lagers being more common due to their longer maturation process. Consumer preferences for beer vary, with some preferring bitter, sweet, sour, fruity flavors, while others opt for low or non-alcoholic options. Beer is often associated with socializing, relaxation, and celebrations. However, it comes with calories, leading to growing demand for non-alcoholic and healthier alternatives. The beer market caters to a global audience, with breweries producing unique flavors and small-batch production through craft breweries and independent producers. The beer industry includes retailers, e-commerce platforms, and on-trade establishments like bars, hotels, and restaurants. Consumer engagement is crucial, with personalized recommendations and targeted marketing strategies used to increase sales. Environmental concerns are also addressed through recycling initiatives and the use of glass, PET bottles, and metal cans. The beer market is influenced by various factors, including demographic trends, regulatory environment, and macroeconomic factors. Millennials and Gen Z are driving demand for unique flavors and craft beer, while the regulatory environment and local special circumstances impact production and distribution. The beer market is expected to continue growing exponentially, with a top-down approach using platforms like Statista providing valuable insights.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Packaging
• Bottles
• Cans
• Distribution Channel
• On-trade
• Off-trade
• Geography
• APAC
• Europe
• North America
• South America
• Middle East And Africa
• Product Type
• Lager
• Ale
• Others

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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Technavio Research
Jesse Maida
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio