A Family Business Built on Repeat Customers

This professional dry cleaner that Highland Park, TX families have relied on for more than half a century is now run by Callie Godo, the third generation of the same family to lead the business. Many current customers are the children or grandchildren of people who first opened accounts decades ago. The company attributes the pattern to consistency: hand-finished pressing and individually barcoded garment tracking on every order, whether the account is new or has been active for decades.

What National Retention Research Shows

The pattern is not unique to Dallas. Research from Bain & Company, cited in a 2014 Harvard Business Review analysis, found that increasing customer retention by just 5 percent can raise a service business's profits by 25 to 95 percent. The same principle may apply to garment care, where switching providers carries a different kind of cost for the customer: the risk that a new cleaner will not press a shirt or finish a jacket the way a family has come to expect.​

"Retention is not a marketing tactic here. It is the business model," said Callie Godo, Owner of Avon Cleaners. "Families do not keep the same cleaner for decades because of convenience alone. They keep it because the process never changes and the results never disappoint."

An Eco-Friendly Process Behind the Consistency

Part of that consistency, the company said, comes from its use of SYSTEM K4, a 100 percent biodegradable, dermatologically tested cleaning solvent. The company said it is one of the few dry cleaners in Dallas using eco-friendly dry cleaning. Highland Park, TX customers increasingly ask about this by name, in place of standard perchloroethylene-based solvents still used at many competing cleaners.

Serving Highland Park and the SMU Corridor

The company's pickup and delivery service, offered across the Dallas-Fort Worth Metroplex, also extends to the SMU corridor bordering the Hillcrest Avenue location. This area includes faculty, graduate students, and visiting parents in addition to longtime Highland Park families. Same-day dry cleaning that Highland Park, TX residents request is also available for time-sensitive orders, based on garment type and drop-off timing.​

"We are the dry cleaner near SMU Dallas that families and students have relied on for years, and that mix of neighbors is part of what makes Hillcrest Avenue different from our other location," Godo said. "Whether an account goes back decades or someone opened it last month, the process is the same."

Get Reliable Dry Cleaning Service in Highland Park, TX

The company said it plans to continue serving Highland Park, University Park, and the surrounding Metroplex from its Hillcrest Avenue location. Families searching for the best dry cleaner Highland Park, TX has to offer can contact Avon Cleaners at (214) 521-9927 or service@avoncleaner.com to schedule pickup and delivery service or ask questions about the company's process.

About Avon Cleaners

Avon Cleaners has provided dry cleaning services in Highland Park, TX that residents have relied on since 1968. Now operated by third-generation owner Callie Godo, the company serves Highland Park, University Park, and the greater DFW Metroplex from two locations, including its Hillcrest Avenue site near the SMU corridor. It is known for hand-finished garment care and its use of SYSTEM K4, a 100 percent biodegradable cleaning solvent.

Media Contact

Callie Godo,
Owner, Avon Cleaners
6301 Hillcrest Ave
Dallas, TX 75205
Phone: (214) 521-9927
Email: service@avoncleaner.com
Website: https://avoncleaners.com/

Contact Information:

Avon Cleaners

6301 Hillcrest Ave
Dallas, TX 75205
United States

Callie Godo
https://avoncleaners.com/locations/hillcrest-ave-dallas/